Administrator Zone

Developing a Sponsorship Plan

Adapted, by permission, from Directing Youth Sports Programs (Paperback Book), © 2001 by Rainer Martens, (Champaign, IL: Human Kinetics), 154-155, 800-747-5698.


Success in pursuing sponsorships requires a well-constructed plan. This exercise takes you through the steps for developing such a plan for use in your community.

Step 1. What component(s) of your program has the best potential to be sponsored?

Step 2. Who are the best potential sponsors?


Remember that you're also selling publicity, exposure, and goodwill. Research larger businesses in your area that reveal their goals on what they've spent for promotion over the past year. Annual reports are a great place to start.

Step 3. Prepare a sponsorship proposal for any one of the components you identified in step 1.

For our purposes in this exercise, indicate the key points to be made under each of the four parts of the proposal.

Step 4. Outline how you will go about contacting the potential sponsors of this proposal to get the most favorable consideration possible.

Who will you network with? What particularly will you emphasize to one business compared to another on your list?

Other tips: